Running Content and Communications for an Inc. 5000 Logistics Company

EASE Logistics operates in a complex B2B category with stories spanning technology, operations, culture, leadership, customer service, and industry change. I came on as head of content on a three-person marketing team and defined both the strategy and the language the company used, establishing voice, messaging, and practices the organization adopted across web, PR, branding, social, copywriting, paid media, and partnership communications. I ghostwrote for the CEO and contributed language to a company-wide rebrand. I ran integrated campaigns end to end, including the campaign for EASE's Certified Diverse-Owned Carrier Network, which ran across paid, web, SEO, and email and started with original research. I wrote the RFPs that won EASE government contracts, built sales pitch decks alongside the sales team, managed client funnel content, and owned the company's awards submissions. I designed and ran their trade show booth, which meant the brand held together from a search result to a conference floor. EASE is a six-time Inc. 5000 company, ranked #143 on Fortune's list of America's most innovative companies, and was named by Fast Company among the top ten most innovative companies in logistics. I later returned as a freelancer and did the same work as the company's only marketing person, this time also revamping the C-suite's LinkedIn presence and ghostwriting for them. Website traffic grew 200% over that period, a result I contributed to alongside the team. Social-driven website traffic grew 110%, executive social audiences grew 50%, and engagement on executive content rose 40%. Complex brands do not need to sound complicated to appear credible. The strongest strategy makes expertise easier to understand without stripping away its substance.