Horror + Entertainment: Editorial, Video, and Audience

Horror is not a vertical I picked up for a client. I have been a creator and commentator in this space since 2007, and the work now runs across editorial, video, and audience strategy for the outlets that define the genre. At Fangoria I am a digital contributor and wrote the October 2024 cover story on forty years of Freddy Krueger. I have repackaged Fangoria editorial into creator-format social content, and I pitched and helped manage their Midwest convention presence. At Bloody Disgusting I make up half of the video team: I plan shoots, shoot the content, and appear on camera when a piece calls for it, across both editorial video and paid brand partnerships. I produced FredHeads: The Documentary in 2022. Alongside all of it I have built and held an independent horror audience of more than 100,000 people across platforms, which is where the strategy actually comes from. I know what this audience stops for because I have spent almost twenty years being part of it, and because I have had to earn its attention on my own name before I ever did it for anyone else.